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Posts Tagged ‘car dealer marketing’

  1. Know More About The Quickest Path To More Sales

    April 5, 2011 by infowriter

    One of our biggest success techniques is promptness. We’re always chasing after it. More speed equals a lot more action that generates more results. But speed does not each time indicate doing things faster. Sometimes the most speed can be acquired from opting the best place to focus your time, energy and dollars. We call this… looking for the Closest Money.

    We are regularly working and refining success strategies and advertising thoughts like these to help our private clients and members get more done and have a business and life that more ESP – Enjoyable, Simple and Prosperous. Now we don’t hope for you to spend all your time immersed in marketing and refining success strategies the way we do on a daily basis. BUT we do expect you to get the opinion we give you because we’re boiling it down for you and hopefully making you think about things you wouldn’t have thought about otherwise, challenging you to do things you will not normally do and making your brain work in ways it doesn’t naturally.

    The Closest Money Strategy is something so simple and so critical to your marketing and sales success but we don’t know if we’ve mentioned here in this column before. We at least know we haven’t made a BIG enough deal about it here. We are only going to be scratching the surface of this concept here… but today it is essential and if you aren’t doing this you need to start immediately leveraging this opportunity for speed!

    What we’ve identified recently is a honey-hole for dealers that quite possibly could be the closest money for you. So I’m sure you’re asking yourself…”Jim & Travis, what are you talking about??”

    We’re talking about efficiently and systematically collecting your prospects’ and customers’ contact information-including email address and leveraging it fully. That means the meaningful communications that are sent so frequently with which you will be able to build a genuine relationships with your clients.

    Many of the people who market over the internet understands this concept. But many sellers we encounter do not get the power of this. You need to be actively creating & using a database. Your database is GOLD! Most dealerships collect their customers’ contact info when they buy something and some do a good job at keeping it in progress and in a usable state but most don’t even do that. But just as significant as taking care of your customers’ data you also need to keep your prospects’ information.

    If a lead calls up on the phone or an up shows on the lot you must have a system that collects their information. Ever notice how whenever you buy no matter what at RadioShack they always ask for your full address? They collect the information vigorously. At the very least you want a prospect’s email address and their permission to send them stuff in the future… It is imperative and can quadruple the effectiveness of your marketing and considerably impact your bottom-line. At best, you want full contact information so you can mail, email and phone them.

    So here’s the big question…

    How do you get all the info? You need to have a method that allows you to get at least the email of every prospect that calls, comes into your location or that you run into in public. You need something to exchange for their authorization to market to them in the nearby future… No one is really going to give you their most precious possession (their attention and time) for nothing.

    So if you are going to have a opportunity at getting them to give you their contact info and in turn their attention and permission to create an open dialogue and relationship you better have something they want. We advise using valuable information and the concept of giving value first. We’ve all heard of added value after the transaction right? We think that is NONSENSE… You are rewarded for the value you deliver to the marketplace in conjunction with what you do potentially better than anyone else. And you have to deliver that value FIRST – Before a sale is ever made.

    That’s how you get individuals’ attention and permission and create relationships and customers for life. That’s how you create raving followers that recommend you and talk about you to others. That’s how you get more referrals than you can handle and that’s how you can harness the power of that elusive, best-marketing-on-the-planet-because-it’s-free, Word Of Mouth Promoting. But it all starts with aggressively pursuing and making it TOP priority to collect the contact info (especially email) of all the prospects you ever come in contact with. With email you can market to them for free in the future.

    Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers and the co-authors of Gravitational Marketing: The Science of Attracting Customers. Get important Auto Motive Advertising tips for FREE by requesting their FREE video training called The New Rules Of Automotive Marketing created especially for Car Dealers and Managers by visiting www.RichDealers.com

    Category Marketing | Tags: ,,, | Comments Off

  2. Daytime TV Marketing Secrets – Helping You To Obtain Customers For Life

    November 4, 2010 by infowriter

    If you’re frustrated, burnt out, on the verge of broke and tired of wasting money on marketing which does nothing to bring in new business to your dealership, get a cup of coffee and dedicate a few minutes of your time to learn some life changing, client attraction strategies as utilized by the big guys in Daytime TV.

    Yet before you begin rolling your eyes and thinking, “Come on, there’s nothing I could learn as a dealer by watching soaps!”….let me just ask you this one question:

    Have you ever met a soap addict?

    If not, bear with me for some time while I paint a quick scene.
    Soap addicts the individuals who do not mind driving home so that they do not miss the latest story line. They cry during a character’s funeral as though they have lost a actual friend. They search the web for spoilers and other recaps if God forbid they miss a show. There is even a 24/7 network devoted to soap addicts so they can get their fix any time day or night. And think about switching networks? NEVER. These addicts are so loyal that crossing over to the other channel simply isn’t a choice.

    Pretty powerful stuff huh? If only you would be able to duplicate that type of client attraction and loyalty in your dealership…

    Well wish no more because you CAN get your customer’s attention and keep it-even in a challenging market using some of the consumer attraction strategies employed by the creatives and marketing geniuses of daytime TV.

    One thing these guys know evidently is that it is simply not enough to be in front of your prospects every now and again. No, you have to be ever present in their lives. You need to become a fixture.

    This begs the question:

    How do you do this– and do it fast in your own dealership this year?

    The secret answer we are about to reveal allows you to attain constant, continual results, relationships and open dialogue with your prospects and clientele and in a way that they’ll in fact enjoy.

    With these auto marketing strategies, you’ll hook ‘em, sink ‘em and have them continuously coming back for more every time.
    As a matter of fact, these strategies are so powerful that once you start doing it… you’ll never be able to stop or your prospects and clientele might revolt.

    No longer will you hope to be at the top of your prospective customer’s mind during their search for a new car-you’ll physically OWN their mind share….and they would love you for it.

    It’s the same way daytime TV creates a loyal soap addict. You too could have loyal addicts of your store and personal brand.

    Not to mention, this idea super charges social media, puts relationship building on steroids and gives you an instantaneous unfair benefit above all your competitors.

    Plus, when you implement this strategy, you’ll become an immediate celebrity and everyone would know you exist. No more, “Trying to get your name out there.”

    Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers and the co-authors of Gravitational Marketing: The Science of Attracting Customers. Get important automotive advertising tips for FREE by requesting their FREE video training called The New Rules Of Automotive Marketing created especially for Car Dealers and Managers by visiting http://www.RichDealers.com

    Category Automobiles, Business | Tags: ,,, | Comments Off

  3. Find Success This Year With The 3 Nascar Marketing Secrets – Part 2 NASCAR Makes Their Own Celebrities

    September 2, 2010 by infowriter

    NASCAR doesn’t just rely on big names to endorse and promote their organization. Instead, they create and market their own celebrities to carry the brand. Mike attributes DALE EARNHARDT JR. and his development into the sport’s first true cross over star as one of the reasons for NASCAR’s dramatic growth in the first part of this decade.

    Based on that idea, if you cannot find a celebrity to endorse your dealership, you can just become one yourself. Think it is impossible?? Well in the age of YouTube, Social Media and the net, it’s really not.

    Make yourself a local celebrity by beginning a blog, writing articles for your local publications, speaking in front of local groups, hosting seminars about smart car buying or credit strategies, hosting your own weekend radio show, etc. You can get a book or take class on DIY PR and begin getting your name in the press as a featured expert. Use social media to garner “fans” and build your celebrity status that way. Every little bit counts.

    NASCAR Understands the Potential of Cross Promotions

    You might be a little guy in a big dealer pond, but you certainly don’t need to promote like one. Actually, you can play a bigger game in this area simply by associating yourself and your business with other popular entities in your area. When done right, this could help boost the potency of your message and protect you from being hurt financially and emotionally in the case of a failed promotion.

    To break this down further, cross promoting means teaming up with other companies and advertising each other. At times you see this in an auto mall, where multiple dealerships would pool their marketing dollars to create a larger splash in the market. At times you see this with multiple, non-competing businesses in a tight geographical area, where they combine their marketing bucks to bring people to the general vicinity.

    But if you want to cross promote similar to NASCAR… you would have to do what these other businesses are doing and take it to the MAX.

    So forget auto malls and tiny marketing collaboratives… doing it the NASCAR way means partnering with well known (celebrity-like) firms directly from the start. For example, Tag Heuer, the watch brand, already has Tiger Woods secured as a celeb endorsement. Perhaps you can hook up with a local jewelry store that is a Tag Heuer retailer, to offer a Tag watch to one lucky winner on Father’s day. Your marketing could feature you and the jeweler (and Tiger). You could either share the cost of the marketing, or ask the Jeweler to supply the watch. You then have a big event, the jeweler is on site with a cut out of Tiger wearing a Tag watch, you have a putting contest (of course, you can even tie in a golf course or country club for this, split the marketing 3 ways!), you give away the wristwatch, you sell some cars, and everyone goes home contented.

    Realizing that there is power outside of yourself is the key element here. You ought to expand your thinking to give the opportunity of working with others and leveraging their existing celeb associations. Not to mention, you’ll be spending less money for greater exposure as you learn to pull your resources and share the costs of these amazing campaigns.
    Here’s some of the great ideas which you might have to think about.

    You could tie with local celebrities such as newscast personalities, local authors, radio DJs, local musicians, etc. Again, promote them and ask them to promote you. Maybe offer to pay for a printing of the next batch of CDs produced by a local popular band… with your logo and offer on the CD or inserted inside. A pal of ours recently offered to host a reception in his coffee shop for a group of young pageant contestants. The result was the present Miss America came by to meet the contestants, signed autographs, tasted his coffee and declared, “Best Ever.” Now he has a picture of Miss America drinking his coffee which he can use forever.

    As you expand your thinking on this, you would literally see opportunities all over. You just need to look through the lens of the power of celebrity to begin seeing them all. You can come up with more than ten great ideas when you start to focus on this subject for an hour. Or, place the desire in your subconscious by writing it down on a piece of paper and carrying that in your pocket for a week. In time, the ideas would pop right into your head while driving in traffic, or standing in the shower, or after waking up in the middle of the night.

    One of the most strong and leverageable activities that could make you rich is focusing on this element of your business. While most individuals are moving cars around or writing on windshields or brewing coffee, you can be working on SPEED and rapidly moving your business into the fast lane, while drafting behind the existing success and celebrity of somebody else. That is the true power of NASCAR!

    Jimmy Vee & Travis Miller are the authors of Gravitational Marketing: The Science of Attracting Customers and founders of the Rich Dealers Institute. They help dealers double their profits in as little as 118 days. Receive a free copy of their special report & video presentation, The New Rules of Automotive Marketing by visiting http://www.RichDealers.com/special

    Category Automobiles | Tags: ,,, | Comments Off

  4. Learn How To Overcome The Troubles Faced By Automotive Dealers In The Present Economic ‘Crisis’

    May 21, 2010 by infowriter

    For most dealerships, times are tough. The leads have slowed down, the hurdles of financing should qualify as an Olympic sport and advertising just doesn’t work like it used to.

    And the reality is that several dealers are going under. There’s going to be a lot of victims after this one….your store included.

    OR maybe not.

    This current financial ‘crisis’ may really be your greatest blessing as a small business owner.

    Sounds crazy, but here’s the deal.

    Several dealers are going out of business. No doubt. It’s already happening. Your job is to make sure it’s somebody else’s business going beneath… not yours. And there are terribly real ways to do this, if you’re really serious about being among the 20% of dealers who can outlive the storm.

    I’m going to offer you some cold, hard stats and methods to help you in simply a moment, but let me start by saying that if you don’t have the correct systems or processes in place, work them out now. If you have personality conflicts, deal with them today. If you don’t have a system for staying in touch with past customers and unconverted leads, get one.

    If you don’t have a crystal clear answer to the question, “Why should someone choose me over other dealers?” figure it out this weekend. If you don’t have a predictable way to get new clients into the door, at will, now is the time to do something about it. If you have floor plan issues or problems with your lenders, it’s better to sort it out this month than next.

    Why?

    It all comes back to the eternal eighty/twenty rule, also called as the Pareto Principle.

    If you’re not familiar with the Pareto Principle, this rule dictates that 20% of dealerships easily get 80% of the business. In different words, the 20% of dealers who can outlive this present economic storm will do so because they make 16 times as much as those in the 80%.

    And as a result of this capability to earn additional capital, when the market does come back (which it always does), they’ll be bigger and higher than ever, readily positioned to eat up new shares of the auto market.

    That might mean more dealers go out of business once more-but it won’t have an effect on you if you’re among the 20%.

    So what will you do to make sure your dealership rapidly and effortlessly ends up among the 20% if you’re already in, or teetering towards the 80% class?

    Well here’s what dealers in the 20% group are doing, and what you’ll need to do if you intend to survive:

    1. They’re sharpening their axe to make sure the dealership runs smoothly…
    2. They’re going through further lengths to make sure the employees is well trained…
    3. They’re getting a firm grip on the marketing engine that can drive their business over the next few years…

    And most importantly, they won’t panic or talk themselves into defeat. They know people will still purchase cars. Just not as many. They also know there’s going to be less deals to go around and they’ll do what it takes to safeguard that business.

    Now, what happens if things get real bad, and unemployment rises to 15% or more? Well if you’re in the 80%, you’ll be forced to lay off and you won’t have the necessary support staff to run your store.

    BUT, if you’re in the 20%, 15% unemployment rates mean you’ll have the choose of the litter of who you would like to work at your store. It means that you’ll have the cash to fire your deadbeats and riff-raff and be in a position to replace them with experienced, skilled, hard working folks in an instant.

    Thus high unemployment rates can be a good thing…if you’re in the right group.

    The 20% group can see these hard times as an opportunity.

    Smart folks (those within the 20%) know that now, and the months ahead are prime time to invest in stock, real estate, human capital, marketing, inventory — and they’ll be the ones who really rake it in when the market comes back.

    Thus where will you fall as it relates to the eighty/twenty rule?

    Here’s something else that we know for certain…

    1. 80% of the folks reading this can create solely 20% of the results they have to be successful (harsh, however true)…
    2. But 20% of the dealers reading will create 80% or more of the results they need to make it…and make it huge!

    A small proportion of the dealers reading this right now are prepared to make marvelous progresses in the coming months, while the rest are doomed to mediocrity.

    Now here’s where things get really serious. The 80/20 rule repeats itself, infinitely. That means the top 20% splits itself into 80/20. So there’s the top 4%.

    Then it happens once more. 20% of the top 20% of the top 20% — the top 0.8%. That’s where you actually need to be. If we didn’t already challenge you enough to be in the top twenty…if you REALLY want to come out ahead, try to become a top 0.8% person.

    Let’s take a closer look at the .8% person:

    Each decision is carefully made by a 0.8% person because it’s far more valuable than a decision made by an 80% person.

    A 0.8% person knows a way to focus and narrow their labors on those things that are actually important. Even though he may have a listing of forty three things to do, he’ll hone in on the 3 or four that are more important than all the others combined. However the 80% people treat all things like they’re the identical, or worse, work on the 40 less important tasks before they tackle the three or four that basically matter! They have no sense of priority and hence they “busy work” themselves out of survival.

    The 0.8% person carefully discriminates what information he will permit into his mind…what he reads, listens to, or watches on TV… who he surrounds himself with. The 80% folks are “open minded” and “broadminded” to just about anyone or any idea.

    The 0.8% people belongs to some kind of mastermind or “good ol’ boys” club. This is the kind of group that can support, hold up, and go the additional mile for its members. And most of the 0.8% people pay BIG cash to be in these clubs! Yet again, unlike the 80% who would see it as a waste, they understand the value and that some of the most brilliant men of all time, (i.e. Carnegie, Henry Ford, Ben Franklin) all participated in the same.

    The 0.8% person is perfectly resistant to disapproval from others…doesn’t care what most folks think… is not affected by pessimism on the news, from neighbors or family members. He realizes that the mass of humanity is almost always pathetically wrong. The 80% people…well, they’re the masses.

    So, friend, what’s it gonna be for you? 80%, 20%, 4%, 0.8%? Your actions now can finally determine your fate of your future. So pick the winning team and start down the road to success-even in these tough financial times!

    Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers and the co-authors of Gravitational Marketing: The Science of Attracting Customers. Get important Auto Motive Advertising tips for FREE by requesting their FREE video training called The New Rules Of Automotive Marketing created especially for Car Dealers and Managers by visiting www.RichDealers.com

    Category Automobiles, Business | Tags: ,,, | Comments Off

  5. The One Question That Can Triple The Response Of Your Automotive Marketing

    March 20, 2010 by admin

    Recently, we have a tendency to listened to a twenty seven hour-long selling seminar recorded back in 2000 that reminded us of a terribly vital, yet extraordinarily overlooked car dealer marketing strategy that would literally mean the distinction between going into the red and record-breaking sales for your store this year.

    At this seminar they were solely scratching the surface of this idea… because in 2000 the technology wasn’t as reasonable or easily accessible as it is now. But nowadays it’s essential, and if you aren’t doing this one factor, you wish to start immediately if you want to determine a lot of leads, prospects and referrals coming back into your store.

    So what are we tend to talking regarding that may quickly and effectively maximize your dealership’s marketing efforts and ultimately your bottom line?

    We’re talking about systematically collecting contact info for every prospect or customer that deals with your store.

    Most people who market on-line understand this concept. In fact, it’s how they create a living. But so many small dealers we encounter don’t get the ability of this. You would like to be actively making & using a database. You’re database is GOLD! In fact, it’s better than Gold— it’s like acres of diamonds just waiting to be mined by somebody who is aware of the potential of what’s hidden in the world beneath him.

    I’d say 50% of dealerships collect contact information when a client buys one thing…and maybe 15% do great job at keeping it current and in a usable state. Nonetheless the unhappy part is that only 2% collect any info from prospects and leads before the sale…which is a HUGE mistake on the dealer’s part.

    The power is in the follow-up. Yes, it’s nice to possess the contact info of consumers who purchased from your store to remind them of referral opportunities or future deals…but what regarding the ability to consistently and frequently follow up with those inquiring about or even considering buying a car from you?

    The chance is priceless.

    But again, we’re not talking about catching a client’s contact info on the fly or simply when it involves your attention. No, we’re talking about having a full blown automated system that’s used consistently and without fail to confirm contact data is being collected from leads, prospects and customers 100% of the time.

    At the very least you want a possibility’s email address and their permission to send stuff within the future. It is imperative, will quadruple the effectiveness of your marketing and significantly impact your bottom-line. At best, you want full contact information so you mail, email and phone them.

    So here’s the big query…

    How does one get all that info?

    Easy. You incentivize the exchange. You offer one thing of worth in return. And I’m not talking regarding a magnet or a t-shirt or one thing that’s of worth to YOU. No, this wants to be something of high price to the client if you expect them to fork over the goods their private contact data) and actually welcome communication from you within the future.

    And let me be perfectly honest in saying that whereas there could be an initial time or cash investment on your part in creating this “item of value”, giving the customer something they need in exchange for an email address is a deal HEAVILY skewed in your favor.

    That’s because you’ve now gotten their permission to form relationships and woo them into turning into customers for life. That’s how raving fans are born who advocate and speak about you to others. That’s how you get additional referrals then you’ll be able to handle and that’s how you can harness the power of that every one elusive, best-marketing-on-the-planet-because-it’s-free Word Of Mouth Advertising.

    But it all starts with aggressively pursuing and making it a TOP priority to collect the contact data (particularly email) of all the prospects you encounter every day. With email you’ll be able to market to them free in the longer term…and what sort of marketing is best than free?

    Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers and the co-authors of Gravitational Marketing: The Science of Attracting Customers. Get important automotive advertising tips for FREE by requesting their FREE video training called The New Rules Of Automotive Marketing created especially for Car Dealers and Managers by visiting www.RichDealers.com

    Category Automobiles | Tags: ,,, | Comments Off