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a September 2nd, 2010

  1. The Advancing Use Of Tender Writing Processes

    September 2, 2010 by infowriter

    Across the globe more industries are being affected by the possibilities which are developing for them from the online marketplace. For a business trying to sell goods or services, no technological advancement has ever opened more doors of opportunity than the advancement of the Net.

    Now businesses both large and small have the capability to reach customers anyplace in the world so that they could increase their profit potential. This has assisted the corporate environment to exceed any business expectations previously established and has permitted small businesses to develop beyond the limits of their local region. The possibilities of the development of specialist tender writing has been increased because of the internet.

    Tender writing was usually not a broadly discussed topic as it focused mainly on industries that were limited to their sectors and the individuals they would hire. The tender writing procedure was relatively easy and was able to be completed by any person because of the limited number of answers that were related with a job inquiry. Though, with the development of the online environment the tender writing process has risen to a new level as businesses from all locations have the opportunity to compete for jobs that were once not available. As a result, the increased level of opportunity has exponentially increased the demand for submitting expert written tenders & bids in the hope of securing future contracts.

    Many businesses want to write tenders that are above their competitions and want to secure their contracts with their tender, therefore they are now questioning themselves as to how they will be able to do so. The reality is that most businesses don’t have the resources or the sufficient skills needed to understand how to write a tender.

    The earlier a company understands the requirement to improve their tender writing, the earlier they would be able to make the decision to pursue one of two roads: either look towards educating themselves on how to write a tender; or to hire professional tender writing specialists to assist in improving their opportunities. When you attend training on how to write a tender you’ll obtain a greater knowledge of the procedure you’re attempting to follow and discover how to attract interest to your specific business opportunity.

    When you engage in hiring the expertise of tender writing specialists you’re utilising your greatest resource to increasing your work possibilities. Through the knowledge and experience of tender writing specialists you’ll unlock the greatest opportunity to secure new contracts whilst you work towards completing any existing projects. It would save you time to focus on current work and would allow your business to grow.

    Executive Compass provides a range of business services one of which is tender writing. It provides professional resource for business owners and managers looking for help with a variety of organisational and business improvement issues across the United Kingdom. For further details visit: http://www.ExecutiveCompass.co.uk

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  2. Find Success This Year With The 3 Nascar Marketing Secrets – Part 2 NASCAR Makes Their Own Celebrities

    September 2, 2010 by infowriter

    NASCAR doesn’t just rely on big names to endorse and promote their organization. Instead, they create and market their own celebrities to carry the brand. Mike attributes DALE EARNHARDT JR. and his development into the sport’s first true cross over star as one of the reasons for NASCAR’s dramatic growth in the first part of this decade.

    Based on that idea, if you cannot find a celebrity to endorse your dealership, you can just become one yourself. Think it is impossible?? Well in the age of YouTube, Social Media and the net, it’s really not.

    Make yourself a local celebrity by beginning a blog, writing articles for your local publications, speaking in front of local groups, hosting seminars about smart car buying or credit strategies, hosting your own weekend radio show, etc. You can get a book or take class on DIY PR and begin getting your name in the press as a featured expert. Use social media to garner “fans” and build your celebrity status that way. Every little bit counts.

    NASCAR Understands the Potential of Cross Promotions

    You might be a little guy in a big dealer pond, but you certainly don’t need to promote like one. Actually, you can play a bigger game in this area simply by associating yourself and your business with other popular entities in your area. When done right, this could help boost the potency of your message and protect you from being hurt financially and emotionally in the case of a failed promotion.

    To break this down further, cross promoting means teaming up with other companies and advertising each other. At times you see this in an auto mall, where multiple dealerships would pool their marketing dollars to create a larger splash in the market. At times you see this with multiple, non-competing businesses in a tight geographical area, where they combine their marketing bucks to bring people to the general vicinity.

    But if you want to cross promote similar to NASCAR… you would have to do what these other businesses are doing and take it to the MAX.

    So forget auto malls and tiny marketing collaboratives… doing it the NASCAR way means partnering with well known (celebrity-like) firms directly from the start. For example, Tag Heuer, the watch brand, already has Tiger Woods secured as a celeb endorsement. Perhaps you can hook up with a local jewelry store that is a Tag Heuer retailer, to offer a Tag watch to one lucky winner on Father’s day. Your marketing could feature you and the jeweler (and Tiger). You could either share the cost of the marketing, or ask the Jeweler to supply the watch. You then have a big event, the jeweler is on site with a cut out of Tiger wearing a Tag watch, you have a putting contest (of course, you can even tie in a golf course or country club for this, split the marketing 3 ways!), you give away the wristwatch, you sell some cars, and everyone goes home contented.

    Realizing that there is power outside of yourself is the key element here. You ought to expand your thinking to give the opportunity of working with others and leveraging their existing celeb associations. Not to mention, you’ll be spending less money for greater exposure as you learn to pull your resources and share the costs of these amazing campaigns.
    Here’s some of the great ideas which you might have to think about.

    You could tie with local celebrities such as newscast personalities, local authors, radio DJs, local musicians, etc. Again, promote them and ask them to promote you. Maybe offer to pay for a printing of the next batch of CDs produced by a local popular band… with your logo and offer on the CD or inserted inside. A pal of ours recently offered to host a reception in his coffee shop for a group of young pageant contestants. The result was the present Miss America came by to meet the contestants, signed autographs, tasted his coffee and declared, “Best Ever.” Now he has a picture of Miss America drinking his coffee which he can use forever.

    As you expand your thinking on this, you would literally see opportunities all over. You just need to look through the lens of the power of celebrity to begin seeing them all. You can come up with more than ten great ideas when you start to focus on this subject for an hour. Or, place the desire in your subconscious by writing it down on a piece of paper and carrying that in your pocket for a week. In time, the ideas would pop right into your head while driving in traffic, or standing in the shower, or after waking up in the middle of the night.

    One of the most strong and leverageable activities that could make you rich is focusing on this element of your business. While most individuals are moving cars around or writing on windshields or brewing coffee, you can be working on SPEED and rapidly moving your business into the fast lane, while drafting behind the existing success and celebrity of somebody else. That is the true power of NASCAR!

    Jimmy Vee & Travis Miller are the authors of Gravitational Marketing: The Science of Attracting Customers and founders of the Rich Dealers Institute. They help dealers double their profits in as little as 118 days. Receive a free copy of their special report & video presentation, The New Rules of Automotive Marketing by visiting http://www.RichDealers.com/special

    Category Automobiles | Tags: ,,, | Comments Off