As technology continues to advance through the uses of the internet and video teleconferences, the limitations of the business world are being expanded to create one global environment. This permits a company to expand beyond their designated limitations and seek the competition available in the global marketplace. An issue that many of these companies do not address as they expand into the global marketplace is found with the language barriers that exist between the citizens of various countries.
It is a common mistake by individuals to believe that English is the universal language for business. If you are pursuing a client that is from another country it is common courtesy to attempt the pursuit of second language learning. The concept of second language learning has advanced dramatically thanks to the experiences of trained professionals and world travelers and the options available to the student are more available than ever. It is essential that when you are the individual making the venture into the global marketplace that you do not disrespect your potential client by having the absurd demand that they must speak a different language.
Many individuals who have the desire not to utilize language courses will often turn to a third party for a solution. This third party will either be available in their own country or in the country of your business partner, offering translating services so that you can avoid the time put into language courses. For many businesses this is the mistake that they make to end their business opportunities in another country. The first problem is that when you utilize a translator you are telling the clients that they are important enough for you to take their money but not important enough to take the time to invest in language courses.
The second complication is best detailed in an analogy. As a business owner would you hire an individual to work for their company and then on that same day send them into the field without any form of training or business knowledge. Hiring a translator is like hiring that new employee since they will be representing the voice of your company but has no interest in you or your goods and services beyond translating approximately what you say. Finally, regardless of the abilities a translator claims to have you can never be sure of what they can do. Technical jargon can often get lost in translation and when you speak and your client speaks there is no guarantee that the translator will properly convey your conversation.
Second language learning is a vital tool when you plan to expand your business outside the comfort of your own national borders. An individual spends months planning a business presentation for a client and with the advancement of second language learning they can also utilize those months to attain a fundamental grasp on your client’s language. One-on-one sales have been the foundation of the business environment and when you introduce a third party such as a translator you are introducing an uncertain variable.
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