Do you feel like sales scripts irritate the heck out of you? You know that you’ve got to voice out, but you realize know that people detest hearing sales scripts. We all know one when we hear it and it can completely ignores the entire purpose of having one. The potential customer instantly identifies the tone of your expression, your robotic speech and your extra Jittery voice. Then we wonder why they say they’re uninterested in our product or service we are calling about. Well wouldn’t it be nice if instead of using a Sales Script you could convert your pitch into something that would initiate the customer and have them open up to a dialogue about their situation?
Why Sales Scripts Rarely Work -
We all know a script as soon as we hear one. It starts with a courteous greeting, a few buy in questions, a pitch and then the big CLOSE. Nonetheless, prospects or people receiving a call like this one instantly turn off because they begin to realize very quickly that they are just part of a call list. Furthermore they are sick of individuals offering products they barely need. The primary intention of attempting to enjoin the customer and construct the relationship is definitely reasonable and a notable target, however by placing a call and trying to sell to prospect we are inadvertently putting excess tension on the prospect and making them feel uneasy through a PROCESS. The prospect likes to feel in control when they’re purchasing and by making use of a script prospects feel that power removed from them. Thus the barriers of rejection and objection subsequently emerge. No one wants to be sold to.
Why Bother Making A Change?
People like to purchase. They like to make the buying decision for themselves. They do not want to be fixed on anything. They want to realize that their greatest desires are being managed, but from their perspective, not YOURS. If you can separate yourself from using a script and be completely original with customers then this will be reflected in your tone, your speech and even the flow of your words. Through separating and going back to your natural self when you make cold calls you will get that connection with customers and be able to get to the root of the situation- Can You Aid This Prospect Solve a Problem? If you can then you might be able to arrange that appointment or close that sale. But how can you presume to do either of those things without first finding out if you can truly help that individual.
HOW DO WE CONVERT OUR SALES SCRIPTS INTO A NATURAL DIALOGUE?
1. Clear Any Mention OF YOU: No one wants to know about what business you engage in or who your company is! The focus of the call should be the prospect and not the product or salesperson. Can you help that person solve a problem or not?
2. Start by inquiring for assistance: Yes that’s correct, ask your prospect for assistance. You do not know if what you have to offer is for everyone so why not inquire them for their assistance first in finding out if it is even something that they would be open to talking about. Just ask them “Could you assist me for a moment?” then wait and see how they react. You might find that if you ask for their help and talk to them respectfully that they will be more than happy to talk to you.
3. Eliminate ALL PRESUMPTIONS: You must take all the assumptions that you’ve embedded in your script. The more you presume to know about the prospect the more he or she will feel pressured and that they are being guided down YOUR way. So call them from an with an open mind. Have a think yourself what don’t you understand regarding and this will put you in a much more open and respectful frame of mind to have a natural conversation.
4. Be Comfortable with Silence: Integrate pauses and silence into your sales script or your message to your customer. The more you are relaxed with silence, the more you show how much you are prepared to work with the prospect and make them feel at ease about the situation.
5. Slow Down- Customers need time to absorb what you are telling them. Anything spoken too rapidly won’t get heard and more importantly any message conveyed with too much enthusiasm can certainly cause SALES alarm bells. So why not just hold your enthusiasm until the right moment. When is that you ask? Well how about after you’ve found out if you can help the customer fix a problem or not. Don’t present or pitch what you have to offer without first having the interest from the prospect.
Is your sales script really assisting you to create a meaningful dialogue with your prospects or is it actually creating further rejection? Perhaps it’s time to take a look at yours and see what reactions it is really giving you and how you can turn each piece of it into a natural flowing dialogue..?
Ari Galper, founder of Unlock The Game, makes cold calling painless and simple. Learn his free cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit www.UnlockTheGame.com


